Using LinkedIn Matched Audiences for Law Firm Marketing

Using LinkedIn Matched Audiences for Law Firm Marketing

According to an article by Good2BSocial, author Daniel Lopez highlights LinkedIn Marketing Solutions as a powerful platform for law firm marketing, helping to reach both existing and potential clients through LinkedIn Matched Audiences. This set of targeting options allows law firms to combine their own data with LinkedIn’s professional data, enabling hyper-targeted marketing.

Lopez notes three main options within LinkedIn Matched Audiences: Contact Targeting, Company Targeting, and Website Retargeting.

Contact Targeting enables firms to market to individuals in their contact database by uploading up to 300,000 email addresses. This helps in building a customized audience, targeting prospects, retaining clients, and winning back churned clients by delivering relevant content.

Company Targeting allows firms to upload a list of up to 300,000 target companies and layer additional professional demographic targeting like job titles or seniority. This supports account-based marketing (ABM) by matching target companies against LinkedIn Pages, aiding in reaching decision-makers at high-value accounts.

Website Retargeting involves placing a LinkedIn Insight Tag on the law firm’s website to track visitors. Marketers can segment visitors based on the pages they visited and tailor ad content to re-engage them. This method accelerates the buyer’s journey from awareness to conversion, driving sales, and maintaining engagement before, during, and after events.

Overall, LinkedIn Matched Audiences offers law firms a strategic approach to connect with key audiences, drive conversions, and generate qualified leads by leveraging the detailed targeting options available on LinkedIn.