Why Lawyers Should Prioritize Long-Form Content Over Social Media Marketing

Why Lawyers Should Prioritize Long-Form Content Over Social Media Marketing

Many lawyers consider outsourcing their content and social media marketing to law students due to a lack of interest or time. However, prioritizing long-form content, such as articles and blog posts, is crucial for long-term success, according to an article by Attorney at Work. 

When potential clients search for legal help, they turn to search engines, which favor blog posts over social media content. A single, well-written blog post can establish a lawyer’s credibility and attract clients. Unlike social media posts, long-form content retains or even increases its value over time, fostering trust and familiarity with readers. 

The law’s slow rate of change ensures that blog posts remain relevant for years, continually driving traffic and generating business. For instance, the article’s author wrote a blog post in 2016 about the legal process of moving a company from California to Arizona that has consistently drawn clients. An update in 2023, along with a companion blog post about a change in California’s law impacting the process brought new life to a piece of content written eight years before.

Given that few lawyers engage in blogging, it’s often possible to corner the market on specific legal topics, making it easier to attract potential clients. Therefore, investing time in creating quality long-form content is a highly effective marketing strategy. 

Lawyers with limited time should focus on writing blog posts that directly address their potential clients’ needs. This approach is one of the most efficient ways to grow a legal practice.