How Lawyers Can Use Google’s New AI-Generated Summaries for SEO

How Lawyers Can Use Google’s New AI-Generated Summaries for SEO

Lawyers are presented with a new opportunity to leverage AI for SEO and online visibility, according to an article by Omnizant, with Google’s nascent rollout of AI-generated summaries in search results. This generative AI, driven by Google’s Gemini model, currently provides summaries at the top of the Search Engine Results Page (SERP) by synthesizing relevant information from various sources. 

The summary typically includes an AI-generated answer, a carousel of related websites, and dropdown links for additional details. These summaries are more common for general queries than for local searches, which are often addressed through other Google features.

To improve the chances of appearing in these AI-generated summaries, the article suggests lawyers should focus on creating high-quality, source-worthy content that directly addresses common questions and is written clearly and concisely. Keywords should be used effectively, and content should be optimized for readability and relevance. Additionally, strong organic search rankings, excellent user experience, fast website load speeds, and a solid backlink profile are crucial.

For a successful content strategy, the article notes that lawyers should create content that aligns with question-based searches and addresses potential clients’ needs at different stages of their research process. This involves producing informative and comprehensive content while maintaining technical excellence and a seamless user experience across devices. 

Despite the new AI features, content quality remains paramount. Lawyers should continue prioritizing high-quality, user-centric content to ensure their visibility in AI-generated summaries and overall search rankings.