Boost Legal Content’s Credibility By Incorporating External Insights

Boost Legal Content’s Credibility By Incorporating External Insights

For law firms looking to enhance their legal content’s credibility, it’s crucial to incorporate diverse external sources. According to Julie Lorson of Good2bSocial, legal marketers often fall into the trap of “talking to themselves,” focusing solely on their expertise. 

To avoid this and establish themselves as thought leaders, Lorson suggests they seek varied perspectives and ensure their content resonates with a broader audience. Here are some of her article’s suggestions for boosting legal content’s credibility:

One method is engaging with industry groups or associations. These organizations provide valuable resources, including access to senior leaders and subject matter experts. Researching these groups and attending their events can offer fresh insights.

Social media platforms are another resource. By interacting with audiences, using hashtags, and exploring forums like Quora and Reddit, marketers can discover trending topics and connect with experts who might collaborate on content.

Additionally, non-human sources such as white papers, research articles, and credible websites offer statistical data and references that can enhance content reliability. Marketers can also use services like Qwoted, which connects brands with experts for media content, to find credible interviewees and insights.

Lastly, building a source network is vital. Maintaining a spreadsheet of contacts and their specialties allows easy access to reliable sources for future content.